Bay Area Local News! Hasn’t this been done before? Perhaps, but our mission statement is very clear, concise, and relatively simple: Bay Area Beat is all about promoting LOCAL artists and musicians. Period. No priority coverage for national acts. You won’t read CD reviews for, say, Kelly Clarkson, Kayne West, or U2. However, you’ll read and subsequently be exposed to the talented artistry of Lorna Bracewell, Jeremy Thomas, Francillia, Halcyon, Ronny Elliot, Rebekah Pulley, Mojo Gurus and the list goes on as you will see in our up coming issues. No inconsequential and incredibly boring film reviews (unless, of course, the film written and produced by a local producer like Marcus Koch’s “100 Tears” or Shelby McIntire’s “Strip Club King”). Our primary mission, then, is to provide coverage for local musicians, artists, clubs, labels, promoters, film producers, and, basically, any participant creators therewith.

Our editors have a combined 100 years of experience working in the entertainment industry. We’re studio owners, record producers, marketing executives, A & R executives, label CEO’s, songwriters, performers, radio personalities, and entertainment journalists. We know this business. We’ve been successful. We hang out at Dave’s Aqua Lounge, Big Shots, Sacred Grounds, Ringside, Brass Mug, Pegasus Lounge, Chic Bar, and Bourbon Street. We buy your T-shirts, bumper stickers, and hats. We write letters and send emails. We add you as friends to our myspace and Facebook accounts. We help promote the local scene as much as possible, whether it’s through promoting original artist showcases, word of mouth, or A & R consultation.

Bay Area Beat is pretty barebones. Nothing fancy. No eye-catching glossy covers with oodles of locally irrelevant national advertisements clogging and squeezing out editorial content. This is a comprehensive, collaborative effort among those who feel Bay Area Beat is necessary for fostering the growth and promotion of the local music scene. Most important, we want this to be your magazine. We have big plans in 2009. To accommodate the advent of technology, we’re in the process of creating an interactive electronic version of Bay Area Beat which will allow artists, writers, promoters, club owners, and record labels to electronically submit news and information about themselves and their respective services. We plan on hosting original artist showcases featuring original music by area artists at local venues.

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